Creative + marketplace growth under one roof 270+ growth specialists ₹30Cr+ monthly media spend managed across platforms In-house creative, UGC, video and conversion expertise Creative + marketplace growth under one roof 270+ growth specialists ₹30Cr+ monthly media spend managed across platforms In-house creative, UGC, video and conversion expertise
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Amazon Marketing & PPC for D2C Brands

Don't Just Sell on Amazon Lead Your Category

KEDS is a full-service Amazon marketing agency for ambitious D2C brands. We grow marketplace visibility, lift product-page conversion and scale winning ASINs through data-led advertising, listing SEO and creative that actually sells.

Built for brands selling where India shops.

One growth system. Multiple marketplaces.

Amazon
Flipkart
Myntra
Meesho
Blinkit
Zepto
Nykaa
JioMart
AJIO

Independent growth partner — all marketplace marks are the property of their respective platforms.

THE HARD TRUTH

Your Amazon account may not have an “ads” problem. It may have a growth-system problem.

An ad can win the click and still lose the sale. When your listing, pricing, stock position, Buy Box readiness or creative are weak, raising bids doesn’t buy growth — it just scales the leak faster. We fix the system first, then pour fuel on it.

Traffic without conversion.

ROAS without real growth.

Optimisation without profit.

Campaigns without retail context.

Visibility Win relevant searches
Conversion Turn clicks into orders
Margin Protect unit economics
Scalable Amazon Growth The KPI that actually matters
[ THE DIAGNOSTIC ]

Marketplace growth shouldn't feel like guesswork.

Most brands don't have a traffic problem — they have a systems problem. These are the leaks we find in almost every account we audit.

LEAK 01

Ad spend rises, profit falls

Campaigns chase revenue while ACoS quietly eats the margin on every order.

LEAK 02

Listings that don't convert

Traffic arrives but weak titles, images and content leak the sale.

LEAK 03

Disconnected teams & agencies

Ads here, catalog there, ops somewhere else — nobody owns the outcome.

LEAK 04

Organic rank decay

Keyword positions slip while competitors compound their visibility.

LEAK 05

Inventory breaks momentum

Stockouts reset ranking and stall campaigns right when they start working.

LEAK 06

Fragmented marketplace data

Five dashboards, no single view of what is actually driving growth.

LEAK 07

No SKU-level strategy

Every product gets the same treatment; hero SKUs never get engineered.

LEAK 08

Revenue over profitability

Top-line GMV looks healthy while contribution margin quietly shrinks.

LEAK RESOLUTION

Suspect your brand is leaking margin?

Get a comprehensive SKU-level diagnosis of your ad efficiency, catalog health, and growth leaks.

GET FREE DIAGNOSTIC AUDIT →
WHAT WE MANAGE

One Amazon Partner – From Click To Conversion.

Stop coordinating five disconnected vendors. KEDS owns the entire marketplace growth engine under one roof — from paid demand capture to retail readiness, creative conversion and SKU-level profitability.

Amazon PPC management – Sponsored Products, Brands and Display

Amazon listing SEO and conversion rate optimisation

A+ Content, Premium A+, video and image stacks

Amazon Brand Store strategy, design and build

Product launches, Prime Day and festive-season scaling

Catalogue, inventory and Buy Box management

Analytics, reporting and monthly profit reviews

FROM SEARCH TERM TO SALE

The KEDS Amazon Growth System

STAGE 01

Retail Readiness

Catalog & Conversion Setup
  • Buy Box & Stock Health
  • A+ Content & Brand Store
  • Keyword-Dense Titles & SEO
Conversion Engine
STAGE 02

Demand Capture

High-Intent Paid Search
  • Search-Term Harvesting
  • Competitor ASIN Conquesting
  • Defensive Brand Protection
High-Intent Revenue
STAGE 03

Brand Building

Category Funnel Expansion
  • Sponsored Brands & Video
  • New-To-Brand (NTB) Reach
  • Share of Voice Dominance
Category Dominance
STAGE 04

Profit Intelligence

Unit Economics & Margin
  • ACoS & TACoS Pacing
  • ASIN Contribution Margin
  • Placement Bid Efficiency
Net Margin Focus
STAGE 05

Off-Amazon Growth

External Traffic Flywheel
  • Amazon Attribution Setup
  • Meta & Google Ad Funnels
  • Creator & Influencer ROI
Full Flywheel Scale
GET STARTED WITH KEDS

Turn Marketplace Complexity Into Predictable Growth.

Get an exhaustive diagnosis of your ad efficiency, Buy Box readiness, catalogue conversion rate, and contribution margin leaks.

The KEDS Marketplace Specialists Team
270+ In-House Specialists
One team. Multiple growth levers.

Performance marketing, catalogue CRO, creative studio, and marketplace profitability under one unified roof.

₹180Cr+ GMV Scaled
99.2% Buy Box Retention
3.8x Average ROAS

Fill This Form To Get Started

Register only if you’re currently spending ₹1L+ per month on ads.
FREQUENTLY ASKED QUESTIONS

Frequently Asked Questions

Direct, data-led answers on ad economics, listing optimization, fee structures, and how our marketplace operating system scales ambitious D2C brands.

A full-service Amazon growth partner manages the entire marketplace flywheel rather than merely tweaking daily bids. At KEDS, our full-funnel scope includes:

  • Marketplace Advertising (PPC): Sponsored Products, Sponsored Brands, Display, and Video campaigns structured for continuous search-term harvesting and dayparted bid automation.
  • Listing Conversion & SEO: Algorithmic indexing optimization for titles, benefit bullets, backend search terms, and conversion-engineered A+ Content (EBC) and Brand Story.
  • Catalogue & Buy Box Defense: Active monitoring for suppressed ASINs, unauthorized seller hijackers, pricing anomalies, and category gating.
  • Contribution Margin & TACoS: Aligning ad spend with real inventory velocity and gross margins instead of misleading top-line vanity metrics.

Pricing across top Indian agencies varies based on your monthly ad spend and SKU count:

  • Fixed Retainer Model: Typically ₹35,000 to ₹90,000/month for growing brands doing under ₹20L monthly GMV.
  • Hybrid Performance Model: A competitive base retainer plus 3%–6% of ad-attributed revenue once agreed ROAS targets are met.
  • The KEDS Model: We don’t believe in locked-in retainers for unproven work. Following your 48-hour diagnostic audit, we provide fixed milestone pricing tied to transparent performance milestones with zero hidden extras.

A “good” Advertising Cost of Sales (ACoS) depends directly on your product’s gross margins and current lifecycle stage:

Scale Stage 18% – 24% Sustainable profit harvesting while defending top category positions.
Launch / Ranking 30% – 45% Aggressive sales velocity to climb Amazon’s organic A9/Cosmo algorithm.
Break-Even ACoS Equal to Margin Typically 28%–38% for D2C brands after Amazon seller & FBA fees.

Crucial Takeaway: We prioritize TACoS (Total ACoS = Total Ad Spend / Total Revenue). If your TACoS declines while total revenue climbs, your organic multiplier is compounding.

Because we utilize data-driven diagnostics instead of guesswork, results occur in progressive phases:

  • Days 1–14 Immediate Waste Elimination: We negative-match bleeding search terms, fix runaway bids, and patch catalog suppression. Most brands see a 15%–30% drop in wasted ad spend within two weeks.
  • Days 15–30 Conversion Lift & SEO Re-Indexing: Deploying upgraded listing copy, main image CTR boosts, and high-intent Sponsored Brand Video formats.
  • Days 30–60+ Organic Compounding & Scale: Organic rank gains trigger consistent BSR (Best Sellers Rank) improvements, unlocking scalable volume at decreasing TACoS.

Yes, for brand launches that meet key criteria:

While our primary growth engine powers existing D2C brands doing ₹5L to ₹1Cr+ monthly GMV, we accept ambitious new brand launches through our Amazon Launch Sprint. Requirements include:

  • Valid Trademark / Amazon Brand Registry capability.
  • Differentiated product quality with competitive unit margins.
  • Inventory commitment backed by FBA fulfillment readiness.

For new sellers, our focus is Day-1 retail readiness: early review capture via Amazon Vine, keyword root indexing, and defense against immediate competitor conquesting.

Yes — in fact, running ads without listing SEO is how most brands bleed margin.

Amazon PPC drives traffic; your listing page dictates whether that traffic converts into orders or bounces to competitors. Our in-house creative and SEO specialists manage:

  • Algorithm Indexing: Title keyword weights, benefit-led bullet points, backend search terms, and subject matter fields.
  • CTR-Optimized Visuals: Main image click-through testing, product infographics, lifestyle comparison charts, and dimensions.
  • Premium A+ Content (EBC): Custom modular brand stories, cross-selling comparison matrices, and mobile-first visual layouts.

No. We believe client retention must be earned through verified quarterly performance, not punitive contract clauses.

Our initial partnership begins with a 90-Day Scale Sprint — the exact runway required to eliminate ad leakage, execute listing SEO revamps, and establish compounding organic sales rank. Following the sprint, partnerships transition to simple 30-day rolling monthly agreements.

While Amazon is often the highest-converting foundation, the KEDS operating system scales across India’s complete retail commerce ecosystem:

Amazon.in Flipkart Blinkit Zepto Instamart Myntra Nykaa Meesho JioMart

We harmonize catalog taxonomy, inventory replenishment triggers, and cross-channel promotion strategy across all active channels.

HAVE A SPECIFIC QUESTION?

Still have doubts about your brand's marketplace potential?

Get an unvarnished diagnosis of your advertising, listing quality, and growth leaks from a senior marketplace strategist.